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"If you want the most dynamic PR for your book. Look no further than Fresh Impact PR Group! They defy traditional standards and deliver the impact like no other firm in the book industry!"
Devon Franklin – VP of Production at Sony Pictures author of Produced by Faith
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Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.
Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.
Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.
Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.
Can you communicate your message in 30 seconds or less? Are people responding to your message?
Have you ever heard the phrase, “it takes a small village to raise a child”. The same could be said of selling books these days. It takes a small army or a well thought out strategy with an experienced team. I recently told an author, getting a book deal isn’t the challenge, selling the book is!
Many times authors associate doing publicity with equating that directly to book sales. As I have discussed over the last two years this landscape is changing. Just when we thought eBooks would replace printed books the sales figures have plateaued over the last year. The excitement to eBooks being the ‘it’ thing has flattened.
We love helping authors and publishers watch trends and emerging tactics used to best position a book to launch into the market and gain traction not only in stores but through the authors existing platform. If an author doesn’t have a platform we help them build it.
Think about who your ideal follower might be? Determine who the audience you want to be best known in is and go after it. Find all the publishing and trending blogs on the issues you love and enter that space as an expert. Let your voice be heard. Each time you do so, sign in under your author book title or author website name. This organically moves people to check you out.
Google your name and see what comes up? Find out what others are saying in the same space you are writing to. For example, if you have a passion about adoption…find out who is an authority on that and write comments on their blog.
Twitter chats are great ways to grow your Twitter following for example. Have you sat through one of those yet. We have and each time we do, we typically gain at least 5 true followers.
Lastly, find writers who cover your content and begin following them. Post comments in their articles and sound off as an expert. We have done this and it has lead to us doing interviews about Fresh Impact PR Group. It really does work.
Don’t be afraid to get out there and let your brand be heard!
What do John Milton, Fried Twinkies and you have in common? More than perhaps you’d think.
We have the honor today of having a guest blog from our new friend Josh Shipp. Josh is the founder …
We came across this amazing report put out by Adobe from our friends at Sparksheet. You will notice in the report some amazing finds directly related to mobile users on tablets versus that of a …
As the digital media space continues to explode with new methods it is becoming more and more important with any brand to begin to monitor what others are saying about your brand. When talking with …
Many times we funnel questions from authors in various genre’s. But all too often questions arise about return on investment, especially in this volatile book market. Some authors like to pencil out what they pay …
Hello Followers we are glad you have continued to read our blogs. We care about what you have to say and the time you take to read this blog. That is why we are taking …
Over a year and half ago our family moved from the West Coast back to where we grew up in the New England area. It was more than a task moving our family and business …
Fresh Impact PR Group loves coaching about all things publishing and book marketing. Many times authors will call us from all over the world needing helping taking their messages to the next level and need …
We typically start most of our author book marketing campaigns at least 4-5 months in advance of any book hitting the market. In fact, in some cases we prefer even 6 months. This ensures we …
Over the years we have had authors on Oprah’s program. While Oprah may be the queen of television, it still takes a village to sell a lot of books. In fact most recently, our client …
(image from Bobby Rettew)
We work with clients of all types. In the last week we signed on three new top level clients including one whom has been on the bestseller list for 2 years …
Author Jeremy Kingsley had a Amazon Bestseller Campaign with us over a one week period. We strategically used our sales during a critical time period on our overall book marketing campaign which has proven to …
Over the last three years we have been building mirco-book websites for authors. They have really proved a point in beating out traditional press kits and served as creating space for authors online. Marilyn Hickey …
