Frequently asked Questions

Your Author Journey Begins: Getting Started with Fresh Impact PR

Discover our mission, values, and commitment to empowering authors.

Welcome! Find answers to common questions about Fresh Impact PR Group, our mission, and our trusted support for authors since 1999.

Our Unique Approach & Services

Our Unique Approach & Services

Q: What makes Fresh Impact PR Group's approach to author promotion unique?

A: Unlike traditional PR firms that focus solely on booking interviews, Fresh Impact PR Group offers a holistic approach. We don't just secure media placements; we help authors sell and market their books to major retailers, large chains, and bookstores across the country, integrating branding, marketing, and distribution strategies for maximum impact.

Q: Which specific services does Fresh Impact PR Group offer to authors?

A: We provide a comprehensive suite of services including Publicity campaigns, Author Brand Strategies, Distribution Packages, Publishing through Franklin Green Publishing, Book Marketing, Bestseller Strategies for lists like the New York Times and Wall Street Journal, and Full Book Launches that can span a full year. We also offer Author Visual Brand Packages.

Getting Started & Expectations

Q: Who is the ideal author client for Fresh Impact PR Group?

A: We primarily work with business authors seeking bestseller programs, new or self-published authors needing brand strategies, and Christian authors looking for publicity. Our ideal clients are authors who are looking to expand their reach, gain more visibility, and grow their readership.

Q: How does an author begin the process of working with Fresh Impact PR Group?

A: Our sales process typically starts with a referral call or email. We then process the initial inquiry via email, set up an introductory call, follow up with a written proposal, conduct another call to discuss details, and then move to close the partnership. Email is our preferred contact method.

Q: What kind of results can I realistically expect, and how long does it take to see them?

A: Authors can expect to learn how to talk about their books more effectively, get featured on high-profile shows, sell more books, break into bookstores, elevate their platform, increase speaker fees, and grow their overall author brand. It's important to understand that significant results take time and repetition, not instant gratification, with some comprehensive strategies lasting a full year.

Bestseller Success

Q: Does Fresh Impact PR Group specialize in helping authors achieve bestseller status?

A: Yes, absolutely. Fresh Impact PR Group has a strong track record of running dozens of successful New York Times, Wall Street Journal, USA Today, and Publishers Weekly Bestseller campaigns. We develop strategic plans designed to position your book for top-tier bestseller lists.

CNBC Make It - Features Preston Poore’s How is Greater than What

CNBC Make It - Features Preston Poore’s How is Greater than What

Preston Poore is a former Executive with not 1 but 2 Fortune 500 companies with Hershey and Coke. His new book, How is Greater than What is helping a lot of businesses, organizations and companies. ...more

Bestseller

November 26, 20251 min read

How is Greater than What - Electronic Press Kit for Preston Poore

How is Greater than What - Electronic Press Kit for Preston Poore

We have all the book assets needed for any media outlet available. ...more

Bestseller

August 21, 20250 min read

Preston Poore launches How is Greater than What

Preston Poore launches How is Greater than What

Preston Poore launches a new book called How is Greater than What based on his decorated career at both Hershey and Coke-a-Cola. ...more

Bestseller

August 21, 20251 min read

The Value of an Author Having Barnes and Noble Presence

The Value of an Author Having Barnes and Noble Presence

Author Edie Hand who wrote Women of True Grit published by our partner Franklin Green Publishing has had really nice support in Alabama. ...more

Bestseller

January 24, 20251 min read

Hudson’s Airport Bookstore Placement for #Author James W. Keyes

Hudson’s Airport Bookstore Placement for #Author James W. Keyes

When an #author has a background as decorated as James W. Keyes being the former CEO of Blockbuster and 7/11 more opportunities tend to arise. ...more

Bestseller

March 22, 20241 min read

Author Jason Lozano hits ABC Family Channel

Author Jason Lozano hits ABC Family Channel

Jason Lozano’s publisher referred us to this project several months ago. ...more

Bestseller

March 15, 20240 min read

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Ready to Build Your Bestselling Strategy?

Don't leave your author journey to chance. Partner with Fresh Impact PR Group to develop a robust, integrated strategy that maximizes your book's potential and elevates your brand. Let's create a tailored plan to achieve your publishing goals. Contact us today via email for a referral call.