Growing A YouTube Channel by 4,000 Overnight

Full disclosure this client has been with us for over 7 to 8 years now. We helped them launch into the market on their very first book by helping acquire their dream foreword on their first book into the market. It was very satisfying. Years later now we are friends. We call each other on holiday's to wish each other the best. So I've been with them from the beginning. We know their brand well and we know their audience of book buyers well.

This helped us pivot from what the author typically does - break the routine - and grow. We capitalized on a massive event, The Super Bowl which as we all know draw's a huge viewership and world wide attention. The halftime show in particular drew massive controversy. We looked at that as an opportunity and used it to our advantage given the author's brand.

We dialogued as a team planning out what we could and idea's surfaced. The author had great awareness with particulars given his back ground with being raised in the occult. This got me to thinking....how many others had no idea this even existed at the halftime show.

Overnight we posted a personal video with a small teaching on both the show and the occult practices seen. To our amazement - John Ramirez's You Tube subscribers grew by 4,000 overnight.

We anticipate this continuing to grow and expand. We plan on building around this trend and supplementing with John's strong brand to reach more people for Christ!