Best Practices Using Article Marketing When Launching A Book

When launching a book we will typically have the author or an editorial team member craft up 6-8 articles from the manuscript. We will have them be adapted article excepts or hand crafted articles from overarching themes inside the books content. Then based on our outreach list of targeted media outlet's we use these as content for outlet's. We have them essentially ready to go 3 months prior to launch.

As you may know, outlet's turn over content now at such a rapid pace they need content faster and more frequently. It's a phenomenal way to get some PR outside of doing interviews. It's important when launching a book to provide a holistic approach with hitting interviews and written content. Consumers and your reading audience digest media in multiple sources now. It's wise to hit your audience from multiple angles but it also shows your author brand in a more comprehensive light.

We most recently had this occur with our client Preston Poore, former c-suite executive for both Hershey and Coke with his book How is Greater than What. We used this tactic ourselves placing Preston in both CNBC with a nice placement as well as more recently Success Magazine online.

Both placements we secured for Preston Poore were media outlets the author had not been exposed to yet regarding his author brand or books. It was a nice win for the team.

Article marketing has long been used in the industry and is far from dead. Tracking down contacts who do this is another feat all together with so much transition in the media space ongoing. Both placements took us upwards of 4 months to land!