Fresh Impact Public Relations Group is a PR firm run by husband and wife team Scott and Julie Spiewak. We’re known for developing and launching brands, bestseller campaigns, author strategies, and results. Our favorite thing is to help clients discover their message and create a platform for them to meet a marketplace need.

We’re experienced. We’ve been around since 1999 – our first three accounts were Luis Palau, Dan Quayle, and Women of Faith – and we’ve worked with so many wonderful people since including best-selling authors, self-published authors, business authors, non-profits, and event speakers.

Scott Spiewak, the CEO, is a leader in the public relations book industry and has been interviewed in many publications for Fresh Impact’s use of book micro sites including Book Business, the leading resource for book publishing professionals, and Black Enterprise; as well as, for his insight on the future of publishing with publications like The Christian Science Monitor. He has also been featured in NBC News. Scott’s also known for landing clients in national publications and on national television shows.

Vice President of Client Relations, Julie Spiewak, has spearheaded NY Times bestseller campaigns and helps clients communicate their messages profitably through brand development and media coaching. Prior to Fresh Impact PR Group, Julie was a publicist for Planned Television Arts (now called Media Connect), a division of Ruder Finn in NYC, and interned in television production for CNN’s Turner Educational Services in Atlanta.

What makes us STAND OUT?

What makes Fresh Impact PR stand out is a combination of strategic thinking, industry expertise, creativity, strong relationships, a results-driven focus, adaptability, ethical practices, and a comprehensive service offering. We believe that we embody these qualities and are well-positioned to deliver exceptional value that makes a lasting impact for our clients.

WHAT OTHERS ARE SAYING

  • James Keyes

    Former Blockbuster and 7-Eleven CEO

    Author of Education is Freedom

    “Scott and his team at Fresh Impact can be an author’s best friend.  They helped me navigate both PR and book distribution opportunities to create the greatest possible upside.  They were also proactive in finding new, creative ways to assist.  Best of all, they made it fun.”

  • Kelley Tyan

    Top 100 Podcaster, Bestselling Author, Influencer 

    “I met Scott and have been working with him for the last 7 weeks.  A week ago we met in person and walked through his Author Brand Strategy session.  We white boarded out all I do, what I am, who I reach and many more assets to my brand.  It revolutionized my thought process as an author and what I had been doing.  I feel completely energized about finding out my true author brand and have been refocused in every area of my influence.  We plan on walking out executing the entire strategy together as a result.  I absolutely LOVE my new brand!”

  • John Ramirez

    “Scott is a dear friend, a brother in Christ. His work with me has been genuine, excellent, and brilliant in every capacity and every facet. It has opened amazing doors. He has been a blessing to John Ramirez Ministries”

  • Zoro

    “Working with Scott Spiewak at Fresh Impact PR Firm has bolstered my platform and success as an author, speaker, minister, and musician. With his unique perspective, Scott is one of the sharpest publicists and media consultants I know because he not only understands media, books, writing, and brands, he delivers an action plan that gets results. With his wealth of experience and strong connections, he brings wisdom and excellence and is an absolute blast to work with. I highly recommend his services to anyone wanting to reach higher ground and increase their platform, brand, and productivity.”

    Zoro, world-renowned drummer for Lenny Kravitz, Bobby Brown, Frankie Valli, New Edition, and author of Maria’s Scarf: A Memoir of a Mother’s Love, a Son’s Perseverance & Dreaming Big

  • Steve Pemberton

    “My speaking engagement fees and frequency increased as a result of the bestseller campaign.” “I’d recommend Scott for any team that wants to see results and success.”

    – Steve Pemberton, A Chance in the World “

  • Bryan Citrin

    “I researched a ton of PR firms before I hired Scott. After all my research, I knew that I wouldn't be able to reach my book goals without him. He came highly recommended from multiple people who didn't know each other. Scott is the hidden gem you've always wanted in a publicist. If you want to get booked for TV interviews, get your book into stores, have a shot at hitting a best seller list, or just want more publicity, then Scott is your guy. He's the best in the industry. You can't make new old friends, so if you are hiring a publicist, you need one who has the friends for you. Scott has over 20 years of valuable relationships that YOU need to take your career to the next level.”

  • Jordan Wells

    “I am honored to endorse the work of Scott and his wonderful team. Scott worked with me and over-performed in every way. His PR strategy took my book The Messengers from unknown to the best seller list. He is even now with little less than a month still working to get us opportunities for our message to touch the nation. Your project would be taken to the next level if you book him and his team.”

    -Jordan Wells Author of The Messengers/ Pastor

  • John Mason

    "I have had the privilege of working with Scott Spiewek and Fresh Impact on numerous projects for over two decades. Scott is a consummate professional who excels in client interactions. He is thorough in his efforts and successful in securing the right publicity opportunities. I always know that I can count on Scott to do what's best for my authors and clients. He has great relationships in the media and extensive knowledge of what works. I recommend him and his services without reservation."

    John Mason

    President, Insight International, and Insight Publishing Group

  • Lauren Cobello

    "Scott is the real deal, he knows the book publishing industry through and through! Not only has Scott represented me as my literary agent and run my best-seller campaigns, but now I bring him into my agency to help my clients launch their best-seller campaigns. I trust few people in the book publishing industry more than I do Scott Spiewak. He is honest, transparent, and hard working and truly cares about the success of his clients' books."

Why should YOU invest in PR?

Hiring a public relations firm is a strategic decision that holds immense importance for individuals, businesses, and organizations seeking to navigate the complexities of the modern media landscape. The role of a PR firm extends far beyond securing media coverage; it encompasses the orchestration of a comprehensive communication strategy aimed at building, maintaining, and enhancing a positive public image.

One of the primary reasons to engage a PR firm is its expertise in crafting compelling narratives. PR professionals are skilled storytellers, capable of distilling complex messages into compelling and relatable stories that resonate with target audiences. By strategically shaping these narratives, a PR firm can influence public perception and reinforce brand values.

Navigating the media landscape requires a nuanced understanding of how to capture and retain attention in a world saturated with information. PR firms bring a wealth of experience in media relations, knowing how to pitch stories, secure interviews, and leverage various channels to ensure maximum visibility. This expertise is especially crucial during product launches, corporate announcements, or crisis situations, where effective communication can make or break a reputation.