Publicity
Whether you wish to appear on the Top Morning Shows, Top Daytime Talk shows, Top Radio/Podcast shows, online digital outreach for content placement, and Primetime Evening Shows, we can increase your chances of being on the right show. Being in the book publishing space for 2 decades, we know what works, what shows look for, and how to make it all happen.
Additionally, our authors are contributors to high-profile outlets like Entrepreneur, Inc., and Success Magazine. As the news cycle gets rotated out multiple times a day, writing articles has become the new norm in book publicity efforts.
Fresh Impact PR Group was also one of the first teams in the country to take Christian authors and ministries into the general marketplace and is still known in that space. We place our clients on high-profile Christian Television outlets while helping them with their messaging to hit the general marketplace at the same time.
While books and publishing is our forte, we have landed publicity for ministries and non-profits as well.
Publisher
With a rich history in both the media industry and publishing space, we are often called upon to help authors build out their books. This may include being the literary agent on the project or handling book projects from start to finish in the hybrid publishing arena.
We know what goes into the making of a good book and have a repertoire of top experts in the field available to us for the building of a cover, pagination, back cover copy, editorial, printing, and distribution. A good story still makes a good book. And to become an author, you still have to have a good book.
Branding
Seeing the ‘ah-ha' moments arise in on-site meetings is not only rewarding as a team, but it's also what makes brands grow and reach the potential they are capable of. We use brand practices to build a brand strategy report which includes Brand Analysis, Brand Definition, and Brand Positioning. Many have gone on to tell us it’s one of the best things they’ve ever done.
We have provided both on-site 2-day sessions as well as virtual ones depending on each client’s needs.
We have Case Studies available upon request.
Book Marketing
Book marketing is an integrated approach to the other services we offer. We like to say the author is at the center of the wheel; each complimentary service is a spoke on that wheel. You can’t have the wheel work to full capacity if all the spokes are not working with the wheel as a whole.
That can be said of book marketing. With upwards of 400 media messages coming at people daily, the content you send out on social media channels about your author brand, your book launch, or your event is mission-critical to the success as a whole.
We help authors develop and launch their book marketing based on their end goal as an author. From Book Marketing meme’s to graphical images for a book launch team, we have helped with great results on all phases.
Additionally, we have very strong relationships with Hudson’s Airport Bookstores. We have seen author brands do very well with acquiring these stores, whether on a Face-out on the Shelf or a Front Table display. We have seen authors get speaking engagements just from entering into this bookselling arena. We provide this service for many business authors who rave about the experience.
Bestseller Campaigns
Fresh Impact PR Group has successfully run bestseller campaigns for over dozens of New York Times Bestsellers to Wall Street Journal Bestsellers to USA Today Bestsellers and Publishers Weekly. In the most recent case study, we helped a client who not only saw his frequency increase in getting speaking engagements, but he also saw his fees increase after successfully running a bestseller campaign with Fresh Impact PR Group.
Full Book Launch
Launching a book is as important as writing one. We love taking an author brand and looking at where that author will be in 2-3 years and working backwards from that point. It takes long term vision and knowing where you’re going for your book to succeed.
Practically speaking, this model takes all services and in many cases includes the launch of online curriculum or subscription-based learning as part of the back end goal with book sales and brand growth. Things like social media meme’s, a book website, video book trailer, creating a launch team, Facebook ad’s, and a content funnel can all be part of a launch.
If you have any questions or need further clarification, please do not hesitate to contact. We look forward to receiving your proposal and potentially working together to achieve our project goals!
Curated graphics are indispensable in the promotion of a book, as they serve as visual storytellers that complement and enhance the narrative presented in the written content. From establishing a consistent brand image to sparking interest and sharing on digital platforms, well-designed graphics play a crucial role in making a book stand out and leave a lasting impression on potential readers.
Where social media platforms and online marketing dominate, graphics become essential for creating shareable and engaging content. Eye-catching visuals are more likely to be shared, increasing the book's visibility and reach.
Introducing the Author's Visual Branding Package: Elevate your book's presence with a comprehensive graphic content creation service tailored to meet the unique needs of authors. Our package is designed to provide a seamless and visually cohesive experience, ensuring that your book stands out in the crowded market. In this package, you will receive 12 curated graphics to use to promote your book.