We were hired by Steve Pemberton almost 5 months before the re-release of his book. We were however, presented with a massive challenge. His book was done and released almost 6 years ago. We had never handled a project of his nature. How would we get people who already bought the book to be interested again in the book…and why would they care? Steve had worked tirelessly on getting the book picked up as a movie to release in 1,000 theaters simulcast in one single day. There was our opportunity. We tied into that and proposed a bestseller campaign, media campaign and social media push around that. A Chance in the World landed on Barnes and Nobles Top 50 Business books to read. Something he had only dream of. Additionally we were able to place the book on USA Today’s Top 100 list. Since doing so, Steve has doubled his speaker fee’s and his demand in the market has almost tripled.

Here’s what Steve is now saying about our work:

“We hired Fresh Impact PR Group to assist with book marketing in conjunction with the re-release of my memoir to coincide with the Movie Release of the book A Chance in the World.  Scott exceeded expectations because he executed to the full extent and beyond what he promised.  On top of that, he delivered results that furthered my author brand to the level we knew was possible.  I’d recommend Scott being on any team that wants to see success and growth.”

Because of our work Steve’s platform significantly grew to the point of him running for Congress in MA.